Christine Simmons 20+ years’ experience devising strategy and leading transformational change for iconic brands such as Academy of Motion Picture Arts and Sciences, Los Angeles Sparks, NBCUniversal, Inc., The Walt Disney Company and Magic Johnson Enterprises. She is an exceptional C-suite Business Strategist and Impact Maker.
Her firm Alis Volat Propriis helps bring stories and economic impact to life. As such, Simmons has now set her sights on non-scripted producing. Her extensive history in production, storytelling, and experiential, goes back decades.
Giving voice to the voiceless and unheard has always been part of her DNA. In her first short doc, I AM NOT YOUR HERO, the film documents the toll that caring for others takes on three African American doctors, mothers and wives, and their desire to be seen for who they are: talented doctors and ordinary people. Health equity has always been a passion as Christine is a UCLA Physiological Sciences graduate and formerly pre-med. She originally planned to be an ER doctor and open non-profit health centers for the uninsured and underinsured. When she didn't get into medical school she looked to make impact in other ways.
Her second documentary project is a fictional dramatic series based on the Harlem Renaissance era of Basketball, its cultural blend of sport, music and dance, and the racism that pervaded America, culminating in 1950 when the NBA signed its first African-American players.
Her creative vision was seen on full display when she conceived and produced LA Sparks “Strong Women” campaign. This video not only showcased the women of the Sparks and all of the beautiful intersectionalities of their identity, but was a statement against the misogyny and sexism that still occurs to these world renowned athletes who had just won a WNBA championship. The video and campaign garnered over a million views on social media and got national press coverage.